Bring on board a
Fractional Marketing Founder

Gain early traction and a roadmap to product-market fit—without giving up equity or the commitment of full-time co-founder costs.

Here’s the Deal.

As a solo founder or part of a small team, you’re tackling a lot on your own, but bringing on a full-time marketer can feel like a huge leap, especially when budgets are tight and you’re juggling a million ideas. Plus, finding a co-founder isn’t always practical or possible. That’s where a fractional marketing founder comes in. We swoop in, ready to hustle and help you score those early wins to get the momentum rolling!

The Fractional Marketing Founder

We take care, for you, everything to help you gain traction, validate your business model, and build a solid foundation for growth.

Audience Targeting & Pain Point Articulation

We help identify your ideal audience, understand their pain points, and clearly articulate the unique value your solution provides, making it easier to connect and engage.

Tailored Early Traction Strategy

We dive into where your customers are, how to get in front of them, and build a plan to start growing.

Customer Discovery & Validation

Testing, talking, refining. We make sure your idea resonates with real customers.

Hands-On Outreach & Lead Generation

Whether it’s cold outreach, social, or other traction channels, we help you get those first sign-ups or leads.



Sales Funnel Setup & Conversion Optimisation

From awareness to conversion, we map out and build the funnel that converts.

Flexible, Ready-to-Go Marketing

We’re here to provide strategy and execution, so you can focus on building the product.

Content Marketing & Storytelling

We create compelling content that tells your startup’s story, engages your audience, and builds your brand presence across relevant traction channels.

Performance Tracking & Optimization

We set up key metrics and analytics to monitor your marketing efforts, making data-driven adjustments to maximize results and improve ROI.

Schedule your strategy call

Set for Growth?

Kickstart traction, discover customers, and validate your project—all on the path to product-market fit.


Traction: The Key Driver

Traction proves your business model works. First, create value for customers, then capture it. Revenue follows.

The key is to focus on user actions that signal future revenue—this is "monetizable value." We use the following three frameworks to bring this focus:

Mark Smith

Getting Vision, Strategy, and Product Aligned

Prioritize experiments according to your roadmap, adjusting based on feedback and metrics from each cycle. That’s why, for our 3-month strategies, we start with a high-level validation plan and let specifics unfold through our 2-week lean sprints.

Once you’ve set a clear destination, the next step is to outline a realistic roadmap. Many entrepreneurs focus too early on scaling risks, which often derails startups. Instead, prioritize an overarching strategy and implement it gradually—starting small to build momentum effectively.

Mark Smith

The 10x Product Launch Plan

It’s all about maximizing learning quickly, focusing on what’s most uncertain. You don’t need tons of users—just a few committed ideal customers to gain valuable insights. If you can’t get someone interested in 20 minutes face-to-face, capturing an anonymous visitor’s attention in 8 seconds on a landing page will be even tougher. Pricing isn’t just a detail; it actually helps define who your customers are. Start building a direct line to your customers from day one to learn fast before automating your processes.

Mark Smith

Roadmap to Product/Market Fit

The traction roadmap consists of three stages: Business Model Design, Business Model Validation, and Business Model Growth, each tackled in 90-day cycles to gain traction and allow course correction. First, in Business Model Design, the aim is to transform big ideas into specific, testable business models by identifying and refining core assumptions. Next, Business Model Validation involves testing these assumptions, progressing from customer-problem fit to problem-solution and solution-customer fit. Finally, Business Model Growth focuses on refining the product, optimizing unit economics, and finding a scalable growth channel to reach product-market fit.

Early Traction Is More About Problem/Solution Fit

It is about finding if your problem worth solving? And ensuring it’s desirable, viable, and feasible before building.

We follow traction roadmap guided by following four practices:

Systematically Prioritize and Tackle the Riskiest Assumptions

Misprioritizing risks is a major cause of startup waste. Focusing on the wrong assumptions wastes time, money, and resources, shrinking your runway to achieve product/market fit.

Forget Personas

Personas are unnecessary and even harmful before Problem/Solution Fit. Early on, focus on one early adopter segment, not multiple. Psychographics (customer behavior) matter more than demographics at this stage.

Use Mafia Offer To Validate Business Model

A mafia offer is one your customers can't refuse because it addresses their top problem, outshines existing alternatives, and promises a better outcome. It clearly demonstrates how your solution works and makes it easy for them to get started.

Establish Repeatability As A Prerequisite For Growth

You can’t scale a business model that isn’t repeatable. After your first sale, focus on repeatability or risk losing direction and hitting a wall. Without a clear path to the next customers, growth becomes unsustainable.

Our Simple
on boarding process will let you be at ease about collaboration.

We kick things off with a casual chat to understand your goals, then craft a tailored roadmap for customer discovery and demand building, followed by hands-on execution to drive traction and grow your following.

We start with a no-commitment chat to understand where you’re at, your traction goals, and initial ideas.

We create a roadmap tailored to early-stage needs: finding customers, building demand, and making sure your model works.

From outreach to funnel-building, we don’t just advise – we get things moving so you see traction and start building a real following.

Who We Work Best With?

We’re all about teaming up with any passionate founders and small squads eager to scale their startups. We've noticed that many of our awesome clients tend to fall into these four categories!

First-Time Founders

Want a guided approach to get that first wave of interest and traction.

Early-Stage Bootstrappers

Looking for effective ways to make an impact with limited resources.

Side Project Makers

Passionate about building traction and scaling side projects.

Innovative Thinkers

Passionate individuals with bold ideas who are eager to disrupt the market and drive their vision forward.

What Our
ClientsSay?

Mark Smith
I needed guidance to get our first users to engage with the platform and start getting some real feedback. Through a cycle of small iterations we found what was our best way to land users faster and that really connected with us. Usage of Skedr has grown to over 15,000 photo shares in 6 weeks.

Enric Bisbe Gil

Maker, Skedr.io
Mark Smith
With the number of things on my plate, its necessary to outsource as much as possible. TractionMate has been invaluable to the growth of my SaaS product. We needed to get people for a beta test and TractionMate went out and got them, even when there was no product yet. We will partner with them for the launch of all our SaaS products.

Adaryl "Bob" Wakefield

Maker, Simplesupport.co
Mark Smith
Traction mate is like a virtual co-founder that handles marketing and sales. They help you a lot with finding product-market fit. The process is smooth and well setup. They helped me to define message, narrow down market, conduct initial communication and get on board my first 40 signups!

Yura Kriachko

Maker, Painlesstracker.com

FlexiblePricing Plans for Early-Stage Needs

Explore a range of flexible pricing options, including customized plans tailored to your engagement model. Find the perfect fit to support your unique business goals and growth journey.

Starter

$225

USD / 30 Days

    • Customer Discovery
      • Conduct customer interviews
      • Identify key pain points
      • Define target audience
      • Test initial interest
    • Business Model Refining
      • Map value proposition
      • Validate assumptions
    • Traction Channels
      • Test social media channels
      • Experiment with email marketing
      • Explore partnerships
      • Leverage content marketing
    • Outreach Campaigns
      • Define target prospects
      • Craft outreach messages
      • Track response rates
    • Content
      • Develop blog posts
      • Create engaging social posts
    • Lead Generation
      • Set up lead magnets
      • Implement sales funnel
    • Tracking
      • Define key metrics
      • Track conversion rates
      • Monitor customer feedback
    • Lean Startup Iterations
      • Run A/B tests
      • Get feedback from users
      • Refine MVP features
      • Test pricing models
    • Pivots
      • Assess market fit
      • Explore new options
    • Weekly Report
      • Summarize key learnings
      • Highlight wins & challenges
      • Plan next steps
    Request for payment link

Pro

$525

USD / 90 Days

  • Customer Discovery
    • Conduct customer interviews
    • Identify key pain points
    • Define target audience
    • Test initial interest
  • Business Model Refining
    • Map value proposition
    • Validate assumptions
  • Traction Channels
    • Test social media channels
    • Experiment with email marketing
    • Explore partnerships
    • Leverage content marketing
  • Outreach Campaigns
    • Define target prospects
    • Craft outreach messages
    • Track response rates
  • Content
    • Develop blog posts
    • Create engaging social posts
  • Lead Generation
    • Set up lead magnets
    • Implement sales funnel
  • Tracking
    • Define key metrics
    • Track conversion rates
    • Monitor customer feedback
  • Lean Startup Iterations
    • Run A/B tests
    • Get feedback from users
    • Refine MVP features
    • Test pricing models
  • Pivots
    • Assess market fit
    • Explore new options
  • Weekly Report
    • Summarize key learnings
    • Highlight wins & challenges
    • Plan next steps
Request for payment link

Frequently Asked
Questions.

A fractional marketing founder brings strategic insights, experience, and flexibility without the overhead of a full-time role. Unlike a full-time marketer, they focus on high-impact areas like customer discovery, validation, and building initial traction, bringing a specialized approach to move towards product-market fit.

Absolutely! We can step in to execute your strategy while enhancing it with tactical insights and market feedback. Our aim is to deliver results while aligning with your vision.

We start with a discovery session to understand your objectives and define a measurable traction goal. This is then broken into achievable 2-week sprints, allowing us to focus, review, and adjust for maximum impact.

Yes, our engagement is designed to be adaptive. We can pivot and refine goals based on market feedback, progress, or evolving business needs. Flexibility is key to ensuring we stay aligned with your priorities.

Each sprint targets specific milestones (like customer discovery or outreach) that build towards the larger goal. Regular reviews ensure we stay on track, adapt, and align efforts to reach that 3-month target.

Yes! The structured sprints and focused objectives help us track progress and iterate quickly, allowing us to showcase early traction within the first 90 days.




Ready to Gain Traction for Your Startup?


Bring a fractional marketing founder on your team for early traction, customer discovery, and validation. Let’s lay the groundwork for achieving product-market fit!