Techies with side projects Single founders Solopreneurs High innovators Multi-projects makers First-time founders Side hustlers
Unlock Your Startup's Potential With Early Traction

Don't run out of time, money & motivation while doing customer discovery for your project.

Let's Talk
A joyful person with a beard plays an accordion, appearing enthusiastic. The setting is a cozy indoor space.

I needed guidance to get our first users to engage with the platform and start getting some real feedback. Through a cycle of small iterations we found what was our best way to land users faster and that really connected with us. Usage of Skedr has grown to over 15,000 photo shares in 6 weeks.

Enric Bisbe GilMaker of Skedr.io

The traction is the only single most reason for any startup to even exist.

Traction is your startup product's or idea's engagement with market or customer adoption.
​
​Traction is a general term and acquires a different parameter depending on your business building stage.
​
​In order of importance, it is demonstrated through profit, revenue, customers, pilot customers, non-paying users, and verified hypotheses about customer problems. And their rates of change.

Growth Is Sexy.
​But Early Traction Matters As Much

It Pays You

Gaining early traction is more than just a stepping stone; it offers tangible and intangible rewards. It pays you by not only leading to confidence and motivation to push yourself more but also brings in some cash.

Proves Your Idea Works

Early traction is like a reality check for your startup—it shows that your product or service isn't just a cool idea but something people actually want. It validates your concept and gives you confidence to keep building.

Attracts Investors and Partners

Traction is the ultimate magnet for funding and collaborations. When you show measurable progress, like customer growth or engagement, investors are more likely to trust you with their money, and partners see you as credible.

Guides Your Next Steps

Early traction gives you real-world feedback on what's working and what's not. This helps you refine your product, pivot if necessary, and focus on strategies that drive growth instead of wasting resources on guesswork.

Why It Feels Like an Uphill Battle for some? 

1

Time Crunch

Let's face it—being a founder often feels like you're spinning plates while riding a unicycle! Many entrepreneurs are juggling multiple responsibilities, from product development and marketing to customer support. If you're also side hustling or working on multiple projects, that time crunch gets even crazier.
​
​With so much on your plate, it's tough to zero in on traction-building activities that can actually move the needle. 

2

Shifting Mindset

Entrepreneurship isn't just about technical know-how; it's about seeing the bigger picture. A strong entrepreneurial mindset helps you connect the dots between customer needs, market trends, and your product's value. It's less about knowing everything upfront and more about being curious, adaptable, and willing to experiment until you uncover insights that drive traction. The ability to gather and interpret insights is a game-changer, fueling smarter decisions and building a foundation for long-term growth.

3

Marketing Struggles

For those who aren't naturally inclined toward marketing, the basics—like customer discovery, messaging, and outreach—can feel overwhelming. Without foundational skills, it's hard to identify your audience's needs or how to effectively communicate your product's value. Some don't enjoy marketing and prefer focusing on areas they find more engaging, like product development. This disinterest can result in neglecting essential tasks like developing outreach strategies, or understanding customer needs.

We
​Can
​​Help
​You

We have helped numerous tech enthusiasts and founders with side projects and startups build early traction, assisting them in gaining hundreds of active users and contributing to a stronger, more impactful future.

Explore Our Services

We Help Lifting the Load

We take care of the heavy lifting in marketing & outreach, so you can focus on building the product.

  • We take care of the heavy lifting in marketing, like outreach and data analysis, so you can focus on building the product.
  • You decide how involved they want to be—we adapt to your needs. Whether it's full support or just guidance, we match your pace and comfort level to ensure smooth collaboration.
  • We create clear, actionable roadmaps for marketing efforts. We break complex tasks into manageable steps, helping you focus on what matters most at each stage.
Let's Connect!
Man in a black suit and tie against a dark background, facing the camera with a serious expression.

With the number of things on my plate, it's necessary to outsource as much as possible. TractionMate has been invaluable to the growth of my SaaS product. We needed to get people for a beta test and TractionMate went out and got them, even when there was no product yet. We will partner with them for the launch of all our SaaS products.

Adaryl "Bob" WakefieldMaker & Founder of Simplesupport.co

We Bring Our Proven Blueprints To Play

With a focus on proven techniques, tailored approaches, and structured processes, we help you eliminate guesswork, making it easier to craft strategies that resonate and drive results.

  • We use proven frameworks to make customer discovery simple, helping you quickly identify and understand your audience. This cuts out guesswork and makes crafting effective outreach strategies a breeze.
  • TractionMate's playbooks focus on articulating pain points, behavioral segmentation, value propositions, and outreach strategies.
  • We know how to leverage multiple outreach channels—email, social media, calls, and more—to maximize your reach. We ensure each channel is used effectively to meet your specific goals.
Start Your Journey Today!
Portrait of a person with dark hair smiling outdoors, with grass and a building visible in the background.

Traction mate is like a virtual co-founder that handles marketing and sales. They help you a lot with finding product-market fit. The process is smooth and well setup. They helped me to define message, narrow down market, conduct initial communication and get on board my first 40 signups!

Yura Kriachko(Maker of Painlesstracker.com)

We Are Together Stronger


​You're never alone on your entrepreneurial journey. With built-in accountability, motivational support and regular brainstorming sessions, you'll find the right vibes you need to thriven.

  • TractionMate provides accountability through regular check-ins, helping you stay focused and motivated. It's like having a buddy who's genuinely invested in your success.
  • The collaborative vibe boosts motivation as you share wins and challenges. Knowing there's a team supporting you makes the journey feel less lonely.
  • Brainstorming sessions with us spark fresh ideas and solutions. These discussions turn problem-solving into a shared mission, making challenges feel more manageable together.
Let's Chat! Book Your 30-Minute Call
Person wearing glasses and a patterned top, posing for a selfie against a neutral background.

I was trying to find a way to propel my business, reach more customers and make sales. With TractionMate, we have been able to gain a community around our brand. The best part about working with them was the interesting and relevant ideas that were brought up.

Joelle Dzorgenu(Co-Founder of Defirstwears)

We Will Do All This, And More

1

Assess

Identify your unique strengths and market position through detailed analysis and exploration.

2

Strategize

Develop a comprehensive roadmap that aligns with your vision and outlines clear growth paths.

3

Engage

Cultivate meaningful relationships with your audience through tailored outreach and compelling storytelling.

4

Execute

Implement targeted marketing campaigns with precision and adaptability to drive tangible results.

5

Optimize

Continuously refine and adapt strategies based on data-driven insights and market feedback.

6

Scale

Leverage proven strategies to expand your market reach and accelerate business growth.

7

Innovate

Stay ahead of the curve by embracing creative approaches and emerging marketing technologies.

8

Measure

Establish comprehensive metrics to track progress and validate the effectiveness of marketing initiatives.

9

Collaborate

Build strategic partnerships and foster a network of industry experts to amplify your startup's potential.

10

Adapt

Remain agile and responsive to market shifts, ensuring your marketing strategy evolves with changing landscapes.

11

Differentiate

Craft a unique value proposition that sets your startup apart and resonates deeply with your target audience.

12

Validate

Continuously test and validate your marketing hypotheses to ensure data-driven decision-making.

13

Pivot

Quickly identify and implement strategic shifts when market conditions or customer feedback demand change.

14

Personalize

Create targeted, individualized marketing experiences that resonate with specific customer segments.

15

Amplify

Leverage digital channels and viral marketing techniques to exponentially increase brand visibility and reach.

16

Sustain

Develop long-term marketing strategies that build lasting customer loyalty and consistent growth.

Engagement Models

3-Monthly

$399
​
​​(₹ 34,125)
  • Assessment in the beginning
  • Strategizing in the beginning
  • Co-execution
  • Reporting fortnightly
  • Reviews quarterly
  • Brainstorm - Unlimited
Choose 3-Monthly

6-Monthly

$699
​
​(₹59,785)
  • Assessment in the beginning
  • Strategizing in the beginning
  • Co-execution
  • Reporting fortnightly
  • Reviews quarterly
  • Brainstorm - Unlimited
Choose 6-Monthly

12-Monthly

$1,199
​
​(₹102,895)
  • Assessment in the beginning
  • Strategizing in the beginning
  • Co-execution
  • Reporting fortnightly
  • Reviews quarterly
  • Brainstorm - Unlimited
Choose 12-Monthly

Common Questions About
​TractionMate Offerings

Why can't we work on 100% commission-based pricing? Or, equity?

What do we do?

What if I already have a plan in place and just need someone to execute it?

How is a 3-month game plan structured, and how do we agree on goals?

How flexible is the engagement? Can I adjust goals or add new objectives over time?

How do 2-week sprint goals help us reach the 3-month objective?

How do we help in customer discovery?

What is the customer discovery process?

How do we help in reaching out to "ideal" users?

Are our solutions suitable for startups or established businesses?

What kinds of projects do we work with?

How can we help my project when I already have 50 or 100 or 200 or more users signed up?

Who are ideal users?

Why are ideal users crucial for early traction in a startup project?

Where do we find ideal users?

What channels will we use to contact them?

How do we get ideal users onboard?

How many ideal users will we get?

Empower Your Vision

At TractionMate, we turn your startup dreams into reality, providing tailored support that ignites your journey toward success and impact.

Get Started Today

Limited Time Offer: Accelerate Your Growth

🔥 SPECIAL OFFER:
​ $1199 (₹102,895) $899 (₹ 77,150)
​ for 12 Month​

Assessment in the beginning
​Strategizing in the beginning
Co-execution
Reporting fortnightly
Reviews quarterly
Brainstorm - Unlimited
​
​
​
​
​

Only 6 SEATS REMAINING - Early Traction Building - 12 Monthly Special Offer

Claim Your Seat Now Keep Me Posted