A free Notion guide for makers, coders & AI tinkerers who want to move from silence → signal → traction.
Discover the traction forces most side projects ignore — and learn how to build visible momentum without turning into a marketer.
Get real, measurable motion that compounds, one proof at a time.
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Most builders follow the same playbook — launch on Product Hunt, post on X, share on Reddit, then wait. And when nothing happens, they assume the idea was wrong.
But it's rarely the idea. It's motion loss — effort leaking away in channels that don't fit the builder's stage.
Traditional growth advice is built for startups chasing scale.
Side projects, however, need momentum before marketing.
That's why this guide focuses on unconventional traction channels — the ones that work before scale.
They help you:
Because traction doesn't start with a campaign — it starts with one small, clear move that creates motion.
Inside this free Notion guide, you'll find:
8 unconventional traction channels that most side projects overlook
Each one broken down by how it works and why it matters
Simple frameworks to build motion — not just buzz
Real examples from indie builders and tinkerers
10–15 minute actions you can run without complex tools
This isn't about growth hacks.
It's about momentum physics — building energy that compounds every time you show up and share proof.
This guide is built for:
Coders who've launched but don't have traction yet
No-code builders validating early ideas
AI & automation tinkerers exploring new use cases
Makers tired of the "build → post → wait" loop
If you've shipped something that works but not enough people have seen
it —
this is your next step toward traction that sticks.
(No spam. Unsubscribe anytime.)
Built by Shashank Rajurkar, founder of TractionMate — helping builders turn projects into proof.